How can I improve my search engine ranking?

Search engine optimization is a complex subject. Rankings are based on complicated algorithms that the search engines use, and change frequently.

Search engine optimization is a complex subject. Rankings are based on complicated algorithms that the search engines use, and change frequently. It is said that Google changes their algorithms 500 - 600 times per year. Some are major updates, like Penguin, Hummingbird, Pigeon and Mobile, which fundamentally changed how Google ranked and presented their results. Others are small changes that a user might not notice, but could actually significantly impact your web site's ranking. Because of the constantly changing nature of search engine results, keeping up on optimization strategies is a complex undertaking. Your content, keyword or keyphrase selections, keyword density (how often your keywords are repeated throughout your copy), title tags, meta descriptions, incoming links and frequency of content updates all contribute to your search engine ranking, and in order to get to that desired first page of results it takes someone trained in SEO.